Platform leveraging strategies and market segmentation

Product Platform and Product Family Design: Methods and Applications

Volumn , Issue , 2006, Pages 73-90

  Marion, Tucker J ^a   Simpson, Timothy W ^a  

^a The Pennsylvania State University   (United States)

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EID: 84892069782     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-29197-0_5     Document Type: Chapter

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