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Volumn , Issue , 2010, Pages 189-203

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EID: 84892048709     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-540-72003-4_12     Document Type: Chapter
Times cited : (8)

References (16)
  • 1
    • 84892120648 scopus 로고    scopus 로고
    • Adoption und Diffusion
    • Albers, Sönke, Michel Clement, Kay Peters and Bernd Skiera eds.:, third edition, Frankfurt/Main
    • Albers, Sönke, and Thorsten Litfin (2001): Adoption und Diffusion, in: Albers, Sönke, Michel Clement, Kay Peters and Bernd Skiera (eds.): Marketing mit interaktiven Medien - Strategien zum Markterfolg, third edition, Frankfurt/Main: 116-130.
    • (2001) Marketing mit Interaktiven Medien - Strategien zum Markterfolg , pp. 116-130
    • Albers, S.1    Litfin, T.2
  • 4
    • 84892058763 scopus 로고    scopus 로고
    • Adoption interaktiver medien
    • Albers, Sönke, Michel Clement, Kay Peters and Bernd Skiera eds.:, Second edition, Frankfurt/Main 1999
    • Clement, Michel and Thorsten Litfin (1999): Adoption Interaktiver Medien. In: Albers, Sönke, Michel Clement, Kay Peters and Bernd Skiera (eds.): Marketing mit interaktiven Medien - Strategien zum Markterfolg. Second edition, Frankfurt/Main (1999):95-108.
    • (1999) Marketing mit Interaktiven Medien - Strategien zum Markterfolg , pp. 95-108
    • Clement, M.1    Litfin, T.2
  • 7
    • 38249020636 scopus 로고
    • Purchase intentions and the dimensions of innovation: An explanatory model
    • Holak, Susan L. and Donald R. Lehmann (1990), Purchase Intentions and the Dimensions of Innovation: An Explanatory Model, In: Journal of Product Innovation Management, Vol. 7:283-295.
    • (1990) Journal of Product Innovation Management , vol.7 , pp. 283-295
    • Holak, S.L.1    Lehmann, D.R.2
  • 8
    • 84892072966 scopus 로고    scopus 로고
    • Adoption innovativer Telekommunikationsdienste: Validierung der Rogers-Kriterien bei Vorliegen potenziell heterogener Gruppen
    • Krafft, Manfred and Thorsten Litfin (2002): Adoption innovativer Telekommunikationsdienste: Validierung der Rogers-Kriterien bei Vorliegen potenziell heterogener Gruppen, In: Zeitschrift für betriebswirtschaftliche Forschung, Vol. 54:64-83.
    • (2002) Zeitschrift für Betriebswirtschaftliche Forschung , vol.54 , pp. 64-83
    • Krafft, M.1    Litfin, T.2
  • 11
    • 84892061902 scopus 로고    scopus 로고
    • METRO Group Future Store Initiative, CD-ROM by METRO Group Future Store Initiative
    • rd Annual Convention & Expo", CD-ROM by METRO Group Future Store Initiative.
    • (2003) rd Annual Convention & Expo
  • 14
    • 84870589598 scopus 로고    scopus 로고
    • fifth edition, New York, London, Toronto, Sydney
    • Rogers, Everett M. (2003): Diffusion of Innovations, fifth edition, New York, London, Toronto, Sydney.
    • (2003) Diffusion of Innovations
    • Rogers, E.M.1
  • 15
    • 0020088068 scopus 로고
    • Innovations Characteristics and Adoption-Implementation: A Meta-Analysis of Findings
    • Tortnatzky, Louis G. and Katherine J. Klein (1982): Innovations Characteristics and Adoption-Implementation: A Meta-Analysis of Findings, IEEE Transactions on Engineering Management Vol. EM-29:28-45.
    • (1982) IEEE Transactions on Engineering Management , vol.EM-29 , pp. 28-45
    • Tortnatzky, L.G.1    Klein, K.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.