Building the social enterprise

McKinsey Quarterly

Volumn , Issue 4, 2013, Pages 8-11

  Chui, Michael ^a   Dewhurst, Martin ^b   Pollak, Lindsay ^b  

^a MCKINSEY AND COMPANY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891799954     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (4)

1. Roxane Divol, David Edelman, and Hugo Sarrazin, "Demystifying social media," McKinsey Quarterly, 2012 Number 2, mckinsey.com.
2. See the full McKinsey Global Institute report, The social economy: Unlocking value and productivity through social technologies, July 2012, mckinsey.com.
3. See "Evolution of the networked enterprise: McKinsey Global Survey results," March 2013, mckinsey.com.
4. For more on Maersk Line's social-media initiative, see Jonathan Wichmann, interview by David Edelman, "Being B2B social: A conversation with Maersk Line's head of social media," May 2013, mckinsey.com.