The brand leadership: Scale development and validation

Journal of Brand Management

Volumn 21, Issue 1, 2014, Pages 63-80

  Chang, Yonghwan ^a   Ko, Yong Jae ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

brand leadership; innovativeness; popularity; quality; scale development; value

Indexed keywords

EID: 84891724617     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2013.23     Document Type: Article

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