Research quality: The interaction of sampling and weighting in producing a representative sample online: An excerpt from the ARF's "foundations of quality 2" initiative

Journal of Advertising Research

Volumn 53, Issue 4, 2013, Pages 363-371

  Bremer, John ^a  

^a Toluna   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84890938914     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-53-4-363-371     Document Type: Article

References (3)

1. Groves, R. M., F. J. Fowler, M. P. Couper, J. M. Lepkowski, E. Singer, and R. Tourangeau. Survey Methodology (Wiley Series in Survey Methodology), 2nd ed. Hoboken, NJ: John Wiley & Sons, 2009.
2. Kalton, G. and I. Flores-Cervantes. "Weighting Methods." In New Methods for Survey Research, A. Westlake, J. Martin, M. Rigg, and C. Skinner, eds. Chesham, Bucks, UK: Association for Survey Computing, 1998.
3. Shin, H.-C. "A Cautionary Note on Post-Stratification Adjustment." Paper presented at the 2012 Joint Statistical Meetings.