Venkat Ramaswamy - how value co-creation with stakeholders is transformative for producers, consumers and society

Strategy and Leadership

Volumn 42, Issue 1, 2014, Pages 9-16

  Leavy, Brian ^a  

^a NONE

Author keywords

Co creation; Corporate strategy; Learning; Stakeholder relations; Strategic management; value creation

Indexed keywords

EID: 84890327051     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/SL-09-2013-0072     Document Type: Article

References (2)

1. Venkat Ramaswamy and Francis Gouillart, The Power of Co-Creation (Simon and Schuster, 2010).
2. Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (Stanford Business Books, 2014).