VISUALIZING GLOBALIZATION: A SELF-ORGANIZING MAP APPROACH TO CUSTOMER PROFILING

Proceedings of the International Conference on Information Systems, ICIS 2003

Volumn , Issue , 2003, Pages 592-603

  Azcarraga, Arnulfo ^a   Setiono, Rudy ^b   Hsieh, Ming ^c  

^a lle University ^*  (Philippines)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

customer profiling; market segmentation; neural networks; Self organizing maps

Indexed keywords

ACCIDENTS; CONFORMAL MAPPING; FUEL ECONOMY; INTERNATIONAL TRADE; SURVEYS;

CUSTOMER PROFILING; GLOBALISATION; MAP APPROACH; MARKET SEGMENT; MARKET SEGMENTATION; NETWORK-BASED; NEURAL-NETWORKS; SEGMENT-BASED; SEGMENTATION SCHEME; SELF-ORGANIZING-MAPS;

SELF ORGANIZING MAPS;

EID: 84889979500     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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