Using Service to Create Loyalty with Key Accounts

The International Journal of Logistics Management

Volumn 8, Issue 2, 1997, Pages 83-91

  Daugherty, Patricia J ^a   Ellinger, Alexander E ^b   Plair, Quentin J ^c  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b VILLANOVA UNIVERSITY   (United States)

^c PEPSICO INC   (United States)

Author keywords

Customer loyalty; Customer satisfaction; Key accounts; Service levels

Indexed keywords

EID: 84889861242     PISSN: 09574093     EISSN: 17586550     Source Type: Journal    
DOI: 10.1108/09574099710805691     Document Type: Article

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