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Volumn 22, Issue 5, 1988, Pages 7-14

Pharmaceutical Promotion Tools — Their Relative Importance

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EID: 84889012688     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005281     Document Type: Review
Times cited : (20)

References (16)
  • 1
    • 0040310693 scopus 로고
    • The Effectiveness of Pharmaceutical Advertising: A Case Study
    • April
    • Ferber, R. (1958), “The Effectiveness of Pharmaceutical Advertising: A Case Study” Journal of Marketing, April.
    • (1958) Journal of Marketing
    • Ferber, R.1
  • 3
    • 0006291104 scopus 로고
    • Communications and Industrial Selling
    • Levitt, T. (1967), “Communications and Industrial Selling” Journal of Marketing, Vol. 31.
    • (1967) Journal of Marketing , vol.31
    • Levitt, T.1
  • 4
    • 0010597058 scopus 로고
    • Why Not Create Opinion Leaders for New Product Introductions?
    • July
    • Mancuso, J.R. (1969), “Why Not Create Opinion Leaders for New Product Introductions?” Journal of Marketing, July.
    • (1969) Journal of Marketing
    • Mancuso, J.R.1
  • 5
    • 0001581026 scopus 로고
    • Word-of-mouth Communication in the Industrial Adoption Process
    • Martillar, J.R. (1969), “Word-of-mouth Communication in the Industrial Adoption Process” Journal of Marketing Research, Vol. 8.
    • (1969) Journal of Marketing Research , vol.8
    • Martillar, J.R.1
  • 6
    • 0010150002 scopus 로고
    • Cluster of Consumer Interest and Opinion Leaders’ Spheres of Influence
    • August
    • Montgomery, A and Silk, A.J. (1971), “Cluster of Consumer Interest and Opinion Leaders’ Spheres of Influence” Journal of Afarketing Research, August.
    • (1971) Journal of Afarketing Research
    • Montgomery, A.1    Silk, A.J.2
  • 7
    • 0001305744 scopus 로고
    • The Relative Importance of Industrial Promotional Tools
    • Parasuraman, A. (1981), “The Relative Importance of Industrial Promotional Tools” Industrial Marketing Management, Vol. 10.
    • (1981) Industrial Marketing Management , vol.10
    • Parasuraman, A.1
  • 8
    • 0003434717 scopus 로고
    • Consumer Behavior
    • Prentice-Hall Englewood Cliffs, NJ
    • Schiffman, L.G. and Kanuk, L.L. (1978), Consumer Behavior, Prentice-Hall, Englewood Cliffs, NJ.
    • (1978)
    • Schiffman, L.G.1    Kanuk, L.L.2
  • 9
    • 0002946881 scopus 로고
    • A Model of Industrial Buying Behavior
    • Sheth, J.N. (1973), “A Model of Industrial Buying Behavior” Journal of Marketing, Vol. 37.
    • (1973) Journal of Marketing , vol.37
    • Sheth, J.N.1
  • 10
    • 0005114256 scopus 로고
    • Overlap among Self-designated Opinion Leaders: A Study of Selected Dental Products and Services
    • August
    • Silk, AJ. (1966), “Overlap among Self-designated Opinion Leaders: A Study of Selected Dental Products and Services” Journal of Marketing Research, August.
    • (1966) Journal of Marketing Research
    • Silk, A.J.1
  • 11
    • 0000276845 scopus 로고
    • The Identity of Women's Clothing Fashion Opinion Leaders
    • May
    • Summers, J.O. (1970), “The Identity of Women's Clothing Fashion Opinion Leaders” Journal of Marketing Research, May.
    • (1970) Journal of Marketing Research
    • Summers, J.O.1
  • 12
    • 84889004264 scopus 로고
    • Industrial Advertisements and the Purchasing Agent
    • Thompson, D.L. (1966), “Industrial Advertisements and the Purchasing Agent” Journal of Purchasing, Vol. 2.
    • (1966) Journal of Purchasing , vol.2
    • Thompson, D.L.1
  • 13
    • 30344458587 scopus 로고
    • Trends in Pharmaceutical Advertising
    • January
    • Wegner, W.P. (1960), “Trends in Pharmaceutical Advertising” Journal of Marketing, January.
    • (1960) Journal of Marketing
    • Wegner, W.P.1
  • 15
    • 0001921419 scopus 로고
    • A General Model for Understanding Buying Behavior
    • Webster, F.E. Jr. and Wind, Y. (1972b), “A General Model for Understanding Buying Behavior” Journal of Marketing, Vol. 36.
    • (1972) Journal of Marketing , vol.36
    • Webster, F.E.1    Wind, Y.2
  • 16
    • 84955012494 scopus 로고
    • The Bitter Pill — Who is the Medical Rep then?
    • April/May
    • Vessels E. (1986), “The Bitter Pill — Who is the Medical Rep then?” Pharmacy Management, April/May.
    • (1986) Pharmacy Management
    • Vessels, E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.