A model of virtual destination branding

Bridging Tourism Theory and Practice

Volumn 1, Issue , 2009, Pages 37-50

  Hyun, Martin Yongho ^a   Cai, Liping A ^b  

^a Catholic University of Daegu   (South Korea)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Branding; Destination image; Integrated behavioral responses; Telepresence; Virtual experience

Indexed keywords

EID: 84888324559     PISSN: 20421443     EISSN: 20421451     Source Type: Book Series    
DOI: 10.1108/S2042-1443(2009)0000001005     Document Type: Article

References (0)