Measuring and monitoring stakeholder relationships: Using TRI*M as an innovative tool for corporate communication

Customising Stakeholder Management Strategies: Concepts for Long-term Business Success

Volumn , Issue , 2006, Pages 89-100

  O'Gorman, Susanne ^a   Pirner, Peter ^a  

^a NONE

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Indexed keywords

EID: 84888312527     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-31319-2_7     Document Type: Chapter

References (4)

1. Huber, Margit/Scharioth, Joachim (2002): Balanced Scorecard als Werkzeug für den Controller, in: Der Controllingberater, Volume 1, 2002, pp. 43-62.
2. Jones, Thomas O./W. Earl Sasser (1995): Why satisfied customers defect, in: Harvard Business Review (November/December), pp. 88-99.
3. Pfannenberg, Jörg (2004): Das Projekt "Wertschöpfung durch Kommunikation". Thesis on the strategic control of communications in companies and institutions, Bonn.
4. Scharioth, Joachim/Pirner, Peter (1999): TRI*M - Messung der Kundenbindung im Dienste des Stakeholdermanagements, in: Herrmann, A./Jasny, R./Vetter, I. (Ed.): Kundenorientierung von Banken. Strategien für Kundennähe und effektives Beziehungsmanagement, Frankfurt am Main 1999, pp. 323-347.