Big data: What's your plan?

McKinsey Quarterly

Volumn , Issue 2, 2013, Pages 40-51

  Biesdorf, Stefan ^a   Court, David ^b   Willmott, Paul ^b  

^a McKinsey's Munich Office   (Germany)

^b MCKINSEY AND COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84888182750     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (2)

1. See Dominic Barton and David Court, "Making advanced analytics work for you," Harvard Business Review, October 2012, Volume 90, Number 10, pp. 78-83.
2. See Sven Smit, Lowell Bryan, and Chris Bradley, "Managing the strategy journey," mckinseyquarterly.com, July 2012.