Using focus groups and social marketing to strengthen promotion of group prenatal care

Advances in Nursing Science

Volumn 36, Issue 4, 2013, Pages 320-335

  Vonderheid, Susan C ^a   Carrie, S Klima ^a   Norr, Kathleen F ^a   Grady, Mary Alice ^b   Westdahl, Claire M ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b Centering Healthcare Institute   (United States)

Author keywords

Group care visits; Pregnancy; Prenatal care; Qualitative; Social marketing

Indexed keywords

ARTICLE; ECONOMICS; FEMALE; HEALTH CARE DELIVERY; HUMAN; INFORMATION PROCESSING; INTERPERSONAL COMMUNICATION; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PATIENT ATTITUDE; PREGNANCY; PRENATAL CARE; QUALITATIVE RESEARCH; SOCIAL MARKETING;

COMMUNICATION; DELIVERY OF HEALTH CARE; FEMALE; FOCUS GROUPS; HUMANS; PATIENT ACCEPTANCE OF HEALTH CARE; PREGNANCY; PRENATAL CARE; QUALITATIVE RESEARCH; SOCIAL MARKETING;

EID: 84887493847     PISSN: 01619268     EISSN: 15505014     Source Type: Journal    
DOI: 10.1097/ANS.0000000000000005     Document Type: Article

References (32)

1. US Department of Health and Human Services. Healthy People 2020. http://www.healthypeople .gov/2020/topicsobjectives2020/objectiveslist.aspx? topicId=26. Published 2013. Accessed May 15, 2013.
2. Gavin NI, Adams EK, Hartmann KE, Benedict MB, Chireau M. Racial and ethnic disparities in the use of pregnancy-related health care among Medicaid pregnant women. Matern Child Health J. 2004;8:113- 126.
3. Martin JA, Hamilton BE, Sutton PD, et al. Births: final data for 2006. In: National Vital Statistics Report. Vol 57. Hyattsville, MD: National Center for Health Statistics; 2009:1-102.
4. Vonderheid SC, Norr KF, Handler AS. Prenatal health promotion content and health behaviors. West J Nurs Res. 2007;29:258-276.
5. Rising SS, Kennedy HP, Klima C. Redesigning prenatal care through CenteringPregnancy. J Midwifery Women's Health. 2004;49(5):398-404.
6. Rising SS. Centering pregnancy: an interdisciplinary model of empowerment. J Nurse-Midwifery. 1998;43(1):46-54.
7. Rotundo G. Centering pregnancy: the benefits of group prenatal care. Nurs Women's Health. 2011; 15(6):508-518.
8. Ickovics JR, Kershaw TS, Westdahl C, et al. Group prenatal care and perinatal outcomes: a randomized controlled trial. Obstetr Gynecol. 2007;110(2) (part 1):330-339.
9. Kennedy HP, Farrell T, Paden R, et al. A randomized controlled trial of group prenatal care in two military settings. Mil Med. 2011;176(10):1169-1177.
10. Lee NR, Kotler P. Social Marketing: Influencing Behaviors for Good. 4th ed. Thousand Oaks, CA: Sage Publications Inc; 2011:2-31.
11. McCormack Brown K, Bryant CA, Forthofer MS, et al. Florida cares for women social marketing campaign: a case study. Am J Health Behav. 2000;24(1):44-52.
12. Westdahl C, Page-goertz S. Promotion of breastfeeding- beyond the benefits. Int J Childbirth Educ. 2006;21(4):8-16.
13. Ryser FG. Breastfeeding attitudes, intention, and initiation in low-income women: the effect of the best start program. J HumLact. 2004;20(3):300-305. doi:10.1177/0890334404266985.
14. Strong TH. Expecting Trouble: The Myth of Prenatal Care in America. New York: New York University Press; 2000.
15. Showstack JA, Rothman AA, Hassmiller S. The Future of Primary Care. San Francisco, CA: Jossey- Bass; 2004.
16. Institute of Medicine. Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care. Washington, DC: National Academies Press; 2002.
17. Institute of Medicine Quality ofHealth Care. Crossing the Quality Chasm: A New Health System for the 21st Century. Washington, DC: National Academies Press; 2001.
18. Guterman S, Davis K, Stremikis K, Drake H. Innovation in Medicare and Medicaid will be central to health reform's success. Health Aff. 2010;6:1188- 1193.
19. Grady MA, Bloom KC. Pregnancy outcomes of adolescents enrolled in a CenteringPregnancy program. J Midwifery Women's Health. 2004;49:412- 420.
20. Ickovics JR, Kershaw TS, Westdahl C, et al. Group prenatal care and preterm birth weight: results from a matched cohort study at public clinics. Obstetr Gynecol. 2003;102:1051-1057.
21. Skelton J, Mullins R, Langston LT, et al. CenteringPregnancySmiles: implementation of a small group prenatal care model with oral health. J Health Care Poor Underserved. 2009;20:545- 553.
22. Picklesimer A, Blackhurst D, Covington-Kolb S, Hale N, Billings D. The impact of CenteringPregnancy group prenatal care on preterm birth in a low-income population.Am J Obstetr Gynecol. 2012;206(1):S55- S56.
23. Tandon SD, Colon L, Vega P, Murphy J, Alonso A. Birth outcomes associated with receipt of group prenatal care among low-income Hispanic women. J Midwifery Women's Health. 2012;57(5):476- 481.
24. Baldwin KA. Comparison of selected outcomes of CenteringPregnancy versus traditional prenatal care. J Midwifery Women's Health. 2006;51:266- 272.
25. Klima C, Norr KF, Vonderheid SC, Handler A. Introduction of CenteringPregnancy in a public health clinic. J Midwifery Women's Health. 2009;54(1): 27-34.
26. Cox JR, Obichere T, Knoll F, Baruwa EM. A Study to Compare the Productivity and Cost of the Centering Pregnancy Model of Prenatal Care With a Traditional Prenatal Care Model. Final Report to March of Dimes. Arlington, VA; 2006.
27. Mooney SE, Russell MA, Prairie B, Savage C, Weeks WB. Group prenatal care: an analysis of cost. J Health Care Finance. 2008;34:31-41.
28. Kotler P, Zaltman G. Social marketing: an approach to planned social change. J Market. 1971;35(3): 3-12.
29. Andreasen AR. Social Marketing in the 21st Century. Thousand Oaks, CA: Sage Publications Inc; 2006.
30. Grier S, Bryant CA. Social marketing in public health. Annu Rev Public Health. 2005;26(9):319-339. doi:10.1146/annurev.publhealth.26.021304.144610.
31. Thackeray R, Brown KM. Social marketing's unique contributions to health promotion practice. Health Promot Pract. 2005;6(4):365-368. doi:10.1177/ 1524839905278848.
32. Chaudoir SR, Dugan AG, Barr CH. Measuring factors affecting implementation of health innovations: a systematic review of structural, organizational, provider, patient, and innovation level measures. Implement Sci. 2013;8:22.