Strategy and co-creation thinking

Strategy & Leadership

Volumn 41, Issue 6, 2013, Pages 5-10

  Randall, Robert ^a   Ramaswamy, Venkat ^b   Ozcan, Kerimcan ^c  

^a University of Michigan ^*

^b UNIVERSITY OF MICHIGAN   (United States)

^c Graduate School of International Relations International University of Japan   (Japan)

Author keywords

Co creating value with customers; Customer interaction; Customer platforms; Innovation; Stakeholder competencies; Value creation

Indexed keywords

EID: 84887395818     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/SL-07-2013-0053     Document Type: Article

References (1)

1. This article is based on earlier work by C.K. Prahalad and Venkat Ramaswamy and research for the forthcoming book, The Co-Creation Paradigm (Stanford University Press, 2014)