ISO 9000: Marketing motivations and benefits

International Journal of Quality and Reliability Management

Volumn 14, Issue 9, 1997, Pages 936-947

  Buttle, Francis ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Benefits; Costs; ISO 9000; Marketing; Motivation

Indexed keywords

EID: 84887310903     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656719710186867     Document Type: Article

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