Testimonials do not convert patients from brand to generic medication

American Journal of Managed Care

Volumn 19, Issue 9, 2013, Pages

  Beshears, John ^a   Choi, James J ^b   Laibson, David ^c   Madrian, Brigitte C ^d   Reynolds, Gwendolyn ^e  

^a STANFORD UNIVERSITY   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

^c HARVARD UNIVERSITY   (United States)

^d HARVARD UNIVERSITY   (United States)

^e NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

GENERIC DRUG;

ARTICLE; HUMAN; PRESCRIPTION; PRIORITY JOURNAL; CONTROLLED STUDY; DECISION MAKING; FEMALE; FINANCIAL MANAGEMENT; MALE; PATIENT PREFERENCE; PEER GROUP; PERSUASIVE COMMUNICATION; PROCEDURES; RANDOMIZED CONTROLLED TRIAL;

CHOICE BEHAVIOR; DRUGS, GENERIC; FEMALE; HUMANS; MALE; MARKETING OF HEALTH SERVICES; PATIENT PREFERENCE; PEER GROUP; PERSUASIVE COMMUNICATION;

EID: 84887245385     PISSN: 10880224     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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