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Volumn , Issue , 2008, Pages 307-327

The business of sport

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[No Author keywords available]

Indexed keywords


EID: 84887145171     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446278833.n14     Document Type: Chapter
Times cited : (10)

References (26)
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  • 7
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    • Has NFL left the rights market high and dry?
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    • Fry, A (2005) 'Has NFL left the rights market high and dry?', SportBusiness, December/January: 25.
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  • 8
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    • Glendinning, M. (2005) 'Organized crime alarms UEFA', SportBusiness, September: 14.
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  • 10
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    • The integrity of sport has been dealt a heavy blow
    • 4 November
    • Independent (2000) 'The integrity of sport has been dealt a heavy blow', Independent, 4 November.
    • (2000) Independent
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    • (accessed 28 February 2006)
    • International Olympic Committee (2006) 'Revenue generation and distribution', http://www.olympic.org (accessed 28 February 2006).
    • (2006) Revenue generation and distribution
  • 12
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    • US sports sector slips from the summit
    • March
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    • (2000) SportBusiness , pp. 48-49
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  • 13
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    • Sponsorship-Legitimising the Medium
    • Meenghan, T. (1991) 'Sponsorship-Legitimising the Medium', European Journal of Marketing. 25 (11), 5-10. doi:10.1108/EUM0000000000627 http://dx.doi.org/10.1108/EUM0000000000627
    • (1991) European Journal of Marketing , vol.25 , Issue.11 , pp. 5-10
    • Meenghan, T.1
  • 14
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    • (2004) Sponsorship
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    • Following the quality strategy-the rationale for the use of quality programmes
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    • (1999) Managing Leisure: An International Journal , vol.4 , Issue.4 , pp. 201-217
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    • Leagues go wireless under the cloud
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  • 23
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.