Dialogue and transparency: A content analysis of how the 2012 presidential candidates used twitter

Public Relations Review

Volumn 39, Issue 4, 2013, Pages 357-359

  Adams, Amelia ^a   McCorkindale, Tina ^a  

^a APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

Dialogue; Election; Politics; Presidential; Social media; Transparency; Twitter

Indexed keywords

EID: 84887112393     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2013.07.016     Document Type: Article

References (8)

1. Alexa Twitter 2013, http://www.alexa.com/siteinfo/twitter.com.
2. Clayton D.M. The presidential campaign of Barack Obama: A critical analysis of a racially transcendent strategy 2010, Routledge, New York.
3. Daniels C. Election. PR Week (US), April 1 2012, Retrieved from http://www.lexisnexis.com/hottopics/lnacademic.
4. Kent M.L., Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 1998, 24:321-334.
5. Kushin M.J., Yamamoto M. Did social media really matter? College students' use of online media and political decision making in the 2008 election. Mass Communication and Society 2010, 13(5):608-630.
6. McCorkindale T. Follow me or be my friend: How organizations are using twitter and facebook to build relationships and to communication transparently and authentically. New media and public relations 2012, 67-74. Peter Lang Publishing, Inc., New York. S. Duhe (Ed.).
7. McCorkindale T. Twitter me this, twitter me that: A quantitative content analysis of the 40 best twitter brands. Journal of New Communications Research 2011 Anthology 2012, 43-60.
8. Towner T.L., Dulio D.A. The web 2.0 election: Does the online medium matter?. Journal of Political Marketing 2011, 10(1/2):165-188.