The impact of new Product introduction on plant productivity in the North American automotive industry

Management Science

Volumn 59, Issue 10, 2013, Pages 2217-2236

  Gopal, Anandasivam ^a   Goyal, Manu ^b   Netessine, Serguei ^c   Reindorp, Matthew ^d  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c INSEAD   (France)

^d EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Automotive; Econometrics; New product launch; Organization learning; Productivity

Indexed keywords

AUTOMOTIVE; ECONOMETRICS; LOST PRODUCTIVITIES; MANUFACTURING OPERATIONS; NEW PRODUCT INTRODUCTIONS; ORGANIZATION LEARNING; PLANT PRODUCTIVITY; PRODUCT LAUNCH;

AUTOMOTIVE INDUSTRY; ECONOMICS; MANUFACTURE; PRODUCT DEVELOPMENT;

PRODUCTIVITY;

EID: 84887046796     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2013.1709     Document Type: Article

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