Microcelebrity and the Branded Self

A Companion to New Media Dynamics

Volumn , Issue , 2013, Pages 346-354

  Senft, Theresa M ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Attention economy; Branded self online; Microcelebrity; Microcelebrity super public presence; Online identity; Subculture stars ; Digital native ; Naming and doing ; Naming language; Over sharing online

Indexed keywords

EID: 84886838555     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118321607.ch22     Document Type: Chapter

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