Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry

Journal of Marketing Research

Volumn 50, Issue 5, 2013, Pages 606-626

  Vroegrijk, Mark ^c   Gijsbrechts, Els ^a   Campo, Katia ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b TILBURG UNIVERSITY   (Netherlands)

^c NONE

Author keywords

Competitive response; Grocery retailing; Hard discounters; Multiple store shopping; Store entry

Indexed keywords

EID: 84886667943     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0312     Document Type: Review

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