A multi-screen strategy for selling mobile content to customers

International Conference on Information Systems, ICIS 2012

Volumn 3, Issue , 2012, Pages 1834-1849

  Hwang, Kyeongseo ^a   Park, Sung Hyuk ^b   Han, Ingoo ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Digital business model; Econometric analyses; Mobile content; Mobile device; Multi screen

Indexed keywords

DIFFERENCE-IN-DIFFERENCES; DIGITAL BUSINESS; ECONOMETRIC ANALYSIS; INDIVIDUAL CUSTOMERS; MOBILE CONTENT; MULTI SCREENS; SMALL SCREEN DEVICES; THEORETICAL FRAMEWORK;

INFORMATION SYSTEMS; MOBILE DEVICES; SCREEN PRINTING;

SALES;

EID: 84886555294     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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