Do Corporate Reputations Partly Reflect External Perceptions of Organizational Culture?

Corporate Reputation Review

Volumn 3, Issue 4, 2000, Pages 351-358

  Flatt, S J ^a   Kowalczyk, S J ^b  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84886323459     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540125     Document Type: Article

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