Alderson, sessions and the 1950s manager

A Twenty-First Century Guide to Aldersonian Marketing Thought

Volumn , Issue , 2006, Pages 275-281

  Lusch, Robert F ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

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EID: 84885823898     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-28181-9_18     Document Type: Chapter

References (13)

1. Alderson & Sessions (1947). Question and Comment. Cost and Profit Outlook, 1(October).
2. Alderson & Sessions (1949a). A Personal Message to our Friends in Business and in the Marketing Profession. Cost and Profit Outlook, 2(May-June).
3. Alderson & Sessions (1949b). Foundations of Marketing Science: A Proposal for Basic Research. Cost and Profit Outlook, 2(May-June).
4. Alderson & Sessions (1950). The Alderson and Sessions Basic Research Program. Cost and Profit Outlook, 3(September).
5. Alderson & Sessions (1951). Perspectives for Marketing Practice. Cost and Profit Outlook, 4(September).
6. Alderson & Sessions (1953). Howto Solve Marketing Problems. Cost and Profit Outlook, 6(August).
7. Alderson & Sessions (1954). Editorial Program for 1955. Cost and Profit Outlook, 7(December).
8. Alderson & Sessions (1958). A Plea for Editorial Help. Cost and Profit Outlook, 9(May-June).
9. Alderson, Wroe (1965). Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Richard D. Irwin Inc., Homewood.
10. Bursk, Ed (1976). Editorial. Journal of Marketing, 40(October):11.
11. Cundiff, Edward W. (1973). Editorial. Journal of Marketing, 37(October):1.
12. Kelley, Eugene (1967). Editorial. Journal of Marketing, 31(July):11.
13. Wind, Yoram (1979). The Journal of Marketing at a Crossroad. Journal of Marketing, 43(January):9-12.