How finnair socialized customers for service co-creation with social media

MIS Quarterly Executive

Volumn 12, Issue 3, 2013, Pages 125-136

  Jarvenpaa, Sirkka L ^a   Tuunainen, Virpi Kristiina ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

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EID: 84885129049     PISSN: 15401960     EISSN: 15401979     Source Type: Journal    
DOI: None     Document Type: Article

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