How to schedule the marketing of products with negative externalities

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 7936 LNCS, Issue , 2013, Pages 122-133

  Cao, Zhigang ^a   Chen, Xujin ^a   Wang, Changjun ^a  

^a CHINESE ACADEMY OF SCIENCES   (China)

Author keywords

Efficient algorithm; Marketing schedule; Nash equilibrium; Negative externality; Social network

Indexed keywords

CONSUMER PURCHASE; NASH EQUILIBRIA; NEGATIVE EXTERNALITIES; NP-HARD; PERFORMANCE GUARANTEES; PURCHASE DECISION;

ALGORITHMS; COMBINATORIAL MATHEMATICS; COMMERCE; PURCHASING; SOCIAL NETWORKING (ONLINE); TELECOMMUNICATION NETWORKS;

MARKETING;

EID: 84884948759     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-38768-5_13     Document Type: Conference Paper

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