The organizational buying center as a framework for emergent topics in business-to-business marketing

Advances in Business Marketing and Purchasing

Volumn 18, Issue , 2012, Pages 41-87

  Chandler, Jennifer D ^a   Johnston, Wes ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884636686     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S1069-0964(2012)0000018008     Document Type: Review

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