You can't put a price tag on a survey participant's enjoyment: The latest findings from the ARF's "foundations of quality" research

Journal of Advertising Research

Volumn 53, Issue 3, 2013, Pages 254-257

  Walker, Robert W ^a   Cook, William A ^b  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884132220     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-53-3-254-257     Document Type: Article

References (8)

1. Ariely, D. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, NY: HarperCollins, 2008.
2. Falig, M. and D. Allen. "Reducing Risk: An Examination of Strategies for Panel Blending." Quirk's Marketing Research Review 23, 7 (2009): 50-60.
3. Groves, R., S. Presser, and S. Dipko. "The Role of Topic Interest in Survey Participation Decisions." Public Opinion Quarterly 68, 1 (2004): 2-31.
4. Lorch, J. "Eight Survey Characteristics That Make Respondents Happy-And Some May Be Surprising!" Alert! Magazine 50, 12 (2010): 19-21.
5. Martin, P. and P. Cape. "Rewards-Money for Nothing?" Mannheim, Germany: General Online Research Conference, March 2013.
6. Terhanian, G. and J. Bremer. "A Smarter Way to Select Respondents for Surveys?" International Journal of Market Research 54, 6 (2012): 751-753.
7. Walker, R. "Survey Enjoyment-An Oxymoron?" New York, NY: Advertising Research Foundation Research Quality Forum, April 2013.
8. Walker, R., R. Pettit, and J. Rubinson. A Special Report from the Advertising Research Foundation-The Foundations of Quality Initiative: A Five-Part Immersion into the Quality of Online Research. Journal of Advertising Research 49, 4 (2009): 464-485.