메뉴 건너뛰기




Volumn , Issue , 2003, Pages 98-119

A marriage made in cyberspace?: Political marketing and UK party websites

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84883742788     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203391419     Document Type: Chapter
Times cited : (10)

References (35)
  • 1
    • 0002189421 scopus 로고    scopus 로고
    • British Political Parties and their Web Pages
    • Auty, C. and Nicholas, D. (1998) 'British Political Parties and their Web Pages', Aslib Proceedings, 50(10): 283-296.
    • (1998) Aslib Proceedings , vol.50 , Issue.10 , pp. 283-296
    • Auty, C.1    Nicholas, D.2
  • 2
    • 0000009002 scopus 로고    scopus 로고
    • The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
    • Berthon, P., Lane, N., Pitt, L. and Watson, R.T. (1998) 'The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities', Journal of Marketing Management, 14: 691-704.
    • (1998) Journal of Marketing Management , vol.14 , pp. 691-704
    • Berthon, P.1    Lane, N.2    Pitt, L.3    Watson, R.T.4
  • 7
    • 0041813631 scopus 로고    scopus 로고
    • Whatever Happened to the E-lection: A Survey of Voter Attitudes Towards New Technology During the 2001 Election
    • The Industrial Society
    • Crabtree, J. (2001) 'Whatever Happened to the E-lection: A Survey of Voter Attitudes Towards New Technology During the 2001 Election', An iSociety Report, The Industrial Society, http://www.indsoc.co.uk/isociety/Election%20designed1.pdf.
    • (2001) An iSociety Report
    • Crabtree, J.1
  • 8
    • 0042274108 scopus 로고    scopus 로고
    • The Liberal Democrat Campaign
    • Norris, P. (ed.), Oxford: Oxford University Press.
    • Denver, D. (2001) 'The Liberal Democrat Campaign', in Norris, P. (ed.), Britain Votes 2001, Oxford: Oxford University Press.
    • (2001) Britain Votes 2001
    • Denver, D.1
  • 13
    • 84905082651 scopus 로고
    • From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
    • Gronroos, C. (1994) 'From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing', Management Decisions, 32(2): 4-20.
    • (1994) Management Decisions , vol.32 , Issue.2 , pp. 4-20
    • Gronroos, C.1
  • 14
    • 0000051786 scopus 로고
    • Political Marketing
    • Harrop, M. (1990) 'Political Marketing', Parliamentary Affairs, 43: 227-291.
    • (1990) Parliamentary Affairs , vol.43 , pp. 227-291
    • Harrop, M.1
  • 15
    • 33847353833 scopus 로고    scopus 로고
    • Putting the User First
    • July 2001
    • James, M. (2001) 'Putting the User First', e.Business, July 2001: 32-37.
    • (2001) e.Business , pp. 32-37
    • James, M.1
  • 17
    • 0002990181 scopus 로고
    • The Marketing Revolution
    • January
    • Keith, R.J. (1960) 'The Marketing Revolution', Journal of Marketing, 24 (January):35-38.
    • (1960) Journal of Marketing , vol.24 , pp. 35-38
    • Keith, R.J.1
  • 18
    • 84957943406 scopus 로고
    • The Transformation of West European Party Systems
    • Lapalombara and Weiner (eds), Princeton, NJ: Princeton University Press
    • Kirchheimer, O. (1966) 'The Transformation of West European Party Systems', in Lapalombara and Weiner (eds), Political Parties and Party Development, Princeton, NJ: Princeton University Press, 177-200.
    • (1966) Political Parties and Party Development , pp. 177-200
    • Kirchheimer, O.1
  • 20
    • 85176585433 scopus 로고    scopus 로고
    • Political Marketing - Vive la difference!
    • Lock, A. and Harris, P. (1996) 'Political Marketing - Vive la difference!', European Journal of Marketing, 30(10/11): 21-31.
    • (1996) European Journal of Marketing , vol.30 , Issue.10-11 , pp. 21-31
    • Lock, A.1    Harris, P.2
  • 22
    • 0010160898 scopus 로고    scopus 로고
    • An Internet Marketing Framework for the World Wide Web (WWW)
    • Morgan, R.F. (1996) 'An Internet Marketing Framework for the World Wide Web (WWW)', Journal of Marketing Management, 12: 757-775.
    • (1996) Journal of Marketing Management , vol.12 , pp. 757-775
    • Morgan, R.F.1
  • 24
    • 85176559442 scopus 로고    scopus 로고
    • Political Marketing and the Marketing Concept
    • O'Cass, A. (1996) 'Political Marketing and the Marketing Concept', European Journal of Marketing, 30(10/11): 45-61.
    • (1996) European Journal of Marketing , vol.30 , Issue.10-11 , pp. 45-61
    • O'Cass, A.1
  • 25
    • 33747888607 scopus 로고    scopus 로고
    • Political Marketing and Political Propaganda
    • Newman, B.I. (ed.), Thousand Oaks: Sage.
    • O'Shaughnessy, N. (1999) 'Political Marketing and Political Propaganda', in Newman, B.I. (ed.), The Handbook of Political Marketing, Thousand Oaks: Sage.
    • (1999) The Handbook of Political Marketing
    • O'Shaughnessy, N.1
  • 29
    • 0040960285 scopus 로고    scopus 로고
    • Political Marketing: Lessons for Political Science
    • Scammell, M. (1999) 'Political Marketing: Lessons for Political Science', Political Studies, XVVII: 718-739
    • (1999) Political Studies , vol.XVVII , pp. 718-739
    • Scammell, M.1
  • 31
    • 0001864832 scopus 로고    scopus 로고
    • The First Internet Election? UK Political Parties and Campaigning in Cyberspace
    • Bartle, J., Crewe, I. and Gosschalk, B. (eds), London: Frank Cass
    • Ward, S.J. and Gibson, R.K. (1998) 'The First Internet Election? UK Political Parties and Campaigning in Cyberspace', in Bartle, J., Crewe, I. and Gosschalk, B. (eds), Political Communications: Why Labour Won the General Election of 1997, London: Frank Cass, 93-112.
    • (1998) Political Communications: Why Labour Won the General Election of 1997 , pp. 93-112
    • Ward, S.J.1    Gibson, R.K.2
  • 33
    • 0041105802 scopus 로고    scopus 로고
    • Political Parties: Adapting to the Electoral Market
    • Dunleavy, P., Gamble, A., Holliday, I. and Peele, G. (eds), Basingstoke: Macmillan.
    • Webb, P. (2000) 'Political Parties: Adapting to the Electoral Market', in Dunleavy, P., Gamble, A., Holliday, I. and Peele, G. (eds), Developments in British Politics 6, Basingstoke: Macmillan.
    • (2000) Developments in British Politics 6
    • Webb, P.1
  • 34
    • 0006521383 scopus 로고    scopus 로고
    • Reconciling Marketing with Political Science: Theories of Political Marketing
    • Wring, D. (1997) 'Reconciling Marketing with Political Science: Theories of Political Marketing', Journal of Marketing Management, 13: 651-663.
    • (1997) Journal of Marketing Management , vol.13 , pp. 651-663
    • Wring, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.