Packaging design and development

Packaging Technology: Fundamentals, Materials and Processes

Volumn , Issue , 2012, Pages 411-440

  Stewart, B ^a  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Branding; Brief; Design; Graphic; Lifestyle; Packaging; Standout

Indexed keywords

EID: 84882604255     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1533/9780857095701     Document Type: Chapter

References (13)

1. David Dabner (ed.), Graphic Design School, London, Thames and Hudson, 2004.
2. Good coverage of the design process with a chapter on packaging design by Bill Stewart.
3. John Grant, The New Marketing Manifesto: The 12 Rules for Building Brands in the 21st Century, London, Texere, 2000. Another slant on how brands are established.
4. Adrian Shaugnessy, How to be a Graphic Designer Without Losing your Soul, London, Laurence King, 2005. Mainly graphic design but useful, showing how designers work.
5. Bill Stewart, Packaging Design, London, Laurence King, 2007. Complete guide to packaging design.
6. Alan Fletcher, The Art of Looking Sideways, London, Phaidon, 2001. A selection of thoughts from one of the most interesting, talented and outstanding designers of modern times.
7. www.monbiot.com - UK environmental activist
8. www.europa.eu.int - Source for European packaging legislation
9. www.euromonitor.com - European marketing reports
10. www.landor.com - Useful packaging design case studies
11. www.pearlfisher.com/ - Branding, structural and graphic packaging design at its best
12. www.interbrand.com/best_global_brands.aspx, Best Global Brands, 2009, accessed 12/01/2010.
13. www.mintel.com, Yogurt - UK - May 2009 - Companies and Products, accessed 12/01/2010.