Sensory Science and Consumer Behavior

Global Issues in Food Science and Technology

Volumn , Issue , 2009, Pages 67-77

  Stone, Herbert ^a   Sidel, Joel ^a  

^a Tragon Corporation   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84882170277     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-12-374124-0.00005-3     Document Type: Chapter

References (5)

1. D.A. Aaker (1996) Building Strong Brands. New York: The Free Press
2. P. Kotler (1999) Kotler on Marketing. New York: The Free Press
3. J.L. Sidel and H. Stone (2006) Sensory Science: Methodology. Y.H. Hui (Ed.) Handbook of Food Science, Technology, and Engineering Boca Raton, FL: CRC Press, Taylor & Francis Group pp. 57, 1–24
4. P.G. Smith and D.G. Reinertsen (1997) Developing Products in Half the Time: New Rules. New Tools 2nd Edn New York: Van Nostrand Reinhold
5. H. Stone and J.L. Sidel (2004) Sensory Evaluation Practices. 3rd Edn San Diego, CA: Elsevier Academic Press