Using brains to create trust: A manager's toolbox

Neuroeconomics and the Firm

Volumn , Issue , 2010, Pages 69-77

  Zak, Paul J ^a   Nadler, Amos ^a  

^a CLAREMONT GRADUATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881848398     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (14)

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3. Edelman Trust Barometer (2009), Available at http://www.edelman.com/TRUST/2009/.
4. Kosfeld, M., M. Heinrichs, P.J. Zak, U. Fischbacher and E. Fehr (2005), 'Oxytocin increases trust in humans', Nature, 435 (2), 673-76.
5. Macaluso, J. (2003), 'Harnessing the power of emotional intelligent leadership. The CEO refresher', available at http://www.refresher.com/.
6. Morhenn, V.B., J.W. Park, E. Piper and P.J. Zak (2008), 'Monetary sacrifice among strangers is mediated by endogenous oxytocin release after physical contact', Evolution and Human Behavior, 29, 375-83.
7. Schultz, W. (2002), 'Getting formal with dopamine and reward', Neuron, 36 (2), 241-63.
8. Zak, P.J. (2005), 'Trust: a temporary human attachment facilitated by oxytocin', Behavioral and Brain Sciences, 28 (3), 368-9.
9. Zak, P.J. (2007), 'The neuroeconomics of trust', in R. Frantz (ed.), Renaissance in Behavioral Economics, Routledge, pp. 17-33.
10. Zak, P.J. (2008a), 'Rational rationality', Psychology Today Blog: The Moral Molecule, available at http://blogs.psychologytoday.com/blog/the-moralmolecule/200810/rational-rationality.
11. Zak, P.J. (2008b), 'Value and values: moral economics', in Paul J. Zak (ed.), Moral Markets, Princeton, NJ: Princeton University Press, pp. 259-79.
12. Zak, P.J., R. Kurzban and W.T. Matzner (2004), 'The neurobiology of trust', Annals of the New York Academy of Sciences, 1032, 224-7.
13. Zak, P.J., R. Kurzban and W.T. Matzner (2005a), 'Oxytocin is associated with human trustworthiness', Hormones and Behavior, 48, 522-7.
14. Zak, P.J., K. Borja, W.M. Matzner and R. Kurzban (2005b), 'The neuroeconomics of distrust: sex differences in behavior and physiology', American Economic Review Papers and Proceedings, 95, 360-64.