Social media's impact on market segmentation and CRM

Journal of Strategic Marketing

Volumn 21, Issue 5, 2013, Pages 391-393

  Simkin, Lyndon ^a   Dibb, Sally ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

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Indexed keywords

EID: 84880962742     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.801598     Document Type: Editorial

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