Toward a “social control in the advertising agency”

Journal of Advertising

Volumn 12, Issue 1, 1983, Pages 30-33

  Norris, Vincent P ^a  

^a NONE

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EID: 84880465183     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1983.10672827     Document Type: Article

References (17)

1. “Ad People Say.Their Neighbors Say…” Advertising Age, 48: 48 (November 28, 1977), pp. 37-42.
2. Baker, Samm Sinclair. The Permissible Lie. Boston: Beacon Press, 1968, p. 15.
3. Bensman, Joseph. Dollars and Sense. New York: Macmillan, 1967, pp. 66-67.
4. Breed, Warren. “Social Control in the Newsroom.” Social Forces 33 (1955), pp. 326-335.
5. Commons, John R. Institutional Economics. New York: Macmillan, 1934.passim. This view permeates Commons’ work.
6. Della Femina, Jerry, speaking on Public Television, January 1975. Further discussion of “what advertising men are like” appears in his From Those Wonderful Folks Who Gave You Pearl Harbor. New York: Simon;amp; Schuster, 1970.
7. Gossage, Howard. “Advertising Has Tremendous (Unwanted) Economic Power and Here Are Things It Should Do About It,” Advertising Age, 40: 18 (May 5, 1969), pp. 99-102.
8. Gossage, Howard, in personal conversations.
9. Henry, Jules. Culture Against Man. New York: Random House, 1963, pp. 92-93.
10. Hertzler, Joyce. A Sociology of Language. New York: Random House, p. 71.
11. Lyon, David. Off Madison Avenue. New York: G. P. Putnam’s Sons, p. 11.
12. O’Dwyer, Jack. Regrettably I can no longer locate the date of this quotation, which appeared in O’Dwyer’s column and in The Gallagher Report in the mid-1960s. The quotation also appears in Welles, Chris, “Bernard Gallagher’s ‘Report’: Is The Magic Gone?” Columbia Journalism Review, 10:4 (November/December 1971), pp. 28-35.
13. Redfield, Robert. The Primitive World and its Transformations. Ithaca, NY: Great Seal Books (Cornell University Press), 1953, p. 157.
14. Rotenberg, Ronald H., Pierre R. Poirier and Jean Tremblay. “A Decade After ‘The Permissible Lie’: Have Things in the Ad Business Really Changed?” Journal of Consumer Affairs 12 (1978), pp. 170-175.
15. Samstag, Nicholas. How Business is Bamboozled by the Ad Boys. New York: James Heineman, 1966, pp. 98-100.
16. Stevens, Paul. I Can Sell You Anything. New York: P. H. Whyden, 1972. Reissued in paperback under the pseudonym “Carl P. Wrighter” by Ballantine Books, 1975, p. 3.
17. Surlin, Stuart H. “‘Image’ Perceptions Vary Between Male, Female Ad Students,” Journalism Educator 32:2 (July, 1977), pp. 14-16.