Placing the consumer centre-screen: a view from the inside

International Journal of Advertising

Volumn 19, Issue 5, 2000, Pages 625-644

  Brennan, David ^a  

^a Flextech Television   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880239525     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104827     Document Type: Article

References (2)

1. ITV (1993) I Can't Believe it's Clutter. London: ITV Network Centre.
2. TCI (1998) Research Report on Hartford Digital Cable Experiment. Unpublished.