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Volumn , Issue , 2008, Pages 447-454

AHP versus ACA - An empirical comparison

Author keywords

[No Author keywords available]

Indexed keywords

ANALYTIC HIERARCHY PROCESS; COMPUTER AIDED SOFTWARE ENGINEERING; DATA HANDLING; DECISION MAKING; INFORMATION ANALYSIS; MACHINE LEARNING; MARKETING;

EID: 84879595382     PISSN: 14318814     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1007/978-3-540-78246-9_53     Document Type: Conference Paper
Times cited : (8)

References (13)
  • 1
    • 25144488244 scopus 로고    scopus 로고
    • An experimental comparison of web and telephone surveys
    • FRICKER, S., GALESIC, M., TOURANGEAU, R. and YAN, T. (2005): An Experimental Comparison of Web and Telephone Surveys, Public Opinion Quarterly, 69, 3, 370-392.
    • (2005) Public Opinion Quarterly , vol.69 , Issue.3 , pp. 370-392
    • Fricker, S.1    Galesic, M.2    Tourangeau, R.3    Yan, T.4
  • 3
    • 0002388032 scopus 로고
    • Conjoint analysis in marketing: New developments with implications for research and practice
    • GREEN, P.E. and SRINIVASAN, V. (1990): Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice, Journal of Marketing, 54, 3-19.
    • (1990) Journal of Marketing , vol.54 , pp. 3-19
    • Green, P.E.1    Srinivasan, V.2
  • 5
    • 26044462243 scopus 로고    scopus 로고
    • The impact of utility balance and endogenity in conjoint analysis
    • HAUSER, J.R. and TOUBIA, O. (2005): The Impact of Utility Balance and Endogenity in Conjoint Analysis, Marketing Science, 24, 3, 498-507.
    • (2005) Marketing Science , vol.24 , Issue.3 , pp. 498-507
    • Hauser, J.R.1    Toubia, O.2
  • 6
    • 50049090521 scopus 로고    scopus 로고
    • Adaptive conjont analysis: Understanding the methodology and assessing reliability and validity
    • A. Gustafsson, A. Herrmann and F. Huber (Eds.): Springer, Berlin
    • HERRMANN, A., SCHMIDT-GALLAS, D. and HUBER, F. (2005): Adaptive Conjont Analysis: Understanding the Methodology and Assessing Reliability and Validity. In: A. Gustafsson, A. Herrmann and F. Huber (Eds.): Conjoint Measurement: Methods and Applications, Springer, Berlin, 253-278.
    • (2005) Conjoint Measurement: Methods and Applications , pp. 253-278
    • Herrmann, A.1    Schmidt-Gallas, D.2    Huber, F.3
  • 9
    • 77955683706 scopus 로고    scopus 로고
    • SAWTOOTH SOFTWARE. Sawtooth Software
    • SAWTOOTH SOFTWARE (2003): SSI Web v3.5, Sawtooth Software.
    • (2003) SSI Web v3.5
  • 11
    • 12244299193 scopus 로고    scopus 로고
    • Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
    • SCHOLL, A., MANTHEY, L., HELM, R. and STEINER, M. (2005): Solving Multiattribute Design Problems with Analytic Hierarchy Process and Conjoint Analysis: An Empirical Comparison. European Journal of Operational Research, 164, 760-777.
    • (2005) European Journal of Operational Research , vol.164 , pp. 760-777
    • Scholl, A.1    Manthey, L.2    Helm, R.3    Steiner, M.4
  • 12
    • 34247109920 scopus 로고    scopus 로고
    • Measuring the impact of wood species on consumer preferences for wooden furniture by means of the analytic hierarchy process
    • SCHOLZ, S.W. and DECKER, R. (2007): Measuring the Impact of Wood Species on Consumer Preferences for Wooden Furniture by Means of the Analytic Hierarchy Process. Forest Products Journal, 57, 3, 23-28.
    • (2007) Forest Products Journal , vol.57 , Issue.3 , pp. 23-28
    • Scholz, S.W.1    Decker, R.2
  • 13
    • 84879577532 scopus 로고    scopus 로고
    • Robust preference measurement: A simulation study of erroneous and ambiguous judgement's impact on AHP and conjoint analysis
    • H.-O. Haasis, H. Kopfer and J. Schönberger (Eds.). Springer, Berlin
    • SCHOLZ, S.W., MEISSNER, M. andWAGNER, R. (2006): Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. In: H.-O. Haasis, H. Kopfer and J. Schönberger (Eds.): OR Proceedings 2005, Springer, Berlin, 613-618.
    • (2006) OR Proceedings 2005 , pp. 613-618
    • Scholz, S.W.1    Meissner, M.2    Wagner, R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.