Reservation price estimation by adaptive conjoint analysis

Studies in Classification, Data Analysis, and Knowledge Organization

Volumn , Issue , 2005, Pages 569-576

  Breidert, Christoph ^a   Hahsler, Michael ^a   Schmidt Thieme, Lars ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF FREIBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

STATISTICAL METHODS;

BUSINESS DECISIONS; CONJOINT ANALYSIS; INDIVIDUAL CHOICE; PRODUCT CONFIGURATION; RESERVATION PRICE;

COST ESTIMATING;

EID: 84879538897     PISSN: 14318814     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1007/3-540-28084-7_67     Document Type: Conference Paper

References (12)

1. ADAMS, W.J. and YELLEN, J.L. (1976): Commodity Bundling and the Burden of Monopoly. Quarterly Journal of Economics, 90, 457-498.
2. GREEN, P.E. and SRINIVASAN, V. (1990): Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice. Journal of Marketing, 54, 3-19.
3. JEDIDI, K. and ZHANG, Z.J. (2002): Augmenting Conjoint Analysis to Estimate Consumer Reservation Price. Management Science, 48, 1350-1368.
4. JOHNSON, R.M. (1987): Adaptive Conjoint Analysis. Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing. Sawtooth Software Inc., 253-265.
5. KOHLI, R. and MAHAJAN, V. (1991): A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis. Journal of Marketing Research, 28, 347-354.
6. MOORE, W.L., and GRAY-LEE, J. and LOUVIERE J.J. (1998): A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation. Marketing Letters, 9(2), 195-207.
7. ORME, B. (2001): Assessing the Monetary Value of Attribute Levels with Conjoint Analysis:Warnings and Suggestions. Research Paper Series. Sawtooth Software Inc.
8. PIGOU, A.C. (1920): The Economics of Welfare. McMillan Press, London.
9. SATTLER, H. and NITSCHKE, T. (2003): Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften, Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), 55, 364-381.
10. SCHMIDT-THIEME, L. (2004): jAC-A Modular Framework for Online Adaptive Conjoint Analysis, Technical report, University of Freiburg. http://www.informatik.uni-freiburg.de/cgnm/jac.
11. VARIAN, H.R. (2003): Intermediate Economics-A Modern Approach.W. W. Norton and Company, New York, London.
12. VERLEGH, P.W., SCHIFFERSTEIN, H. N. and WITTINK, D.R. (2002): Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance. Marketing Letters, 13, 41-52.