Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research.

Journal of medicine and life

Volumn 5, Issue 4, 2012, Pages 428-432

  Orzan, G ^a   Zara, I A ^b   Purcarea, V L ^b  

^a BUCHAREST UNIVERSITY OF ECONOMIC STUDIES   (Romania)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CONSUMER BEHAVIOR; DRUG INDUSTRY; FINANCIAL MANAGEMENT; NEUROMARKETING; NEUROSCIENCE; ORGANIZATION AND MANAGEMENT; PHARMACEUTICAL DRUGS ADVERTISING;

CONSUMER BEHAVIOR; NEUROMARKETING; NEUROSCIENCE; PHARMACEUTICAL DRUGS ADVERTISING;

ADVERTISING AS TOPIC; DRUG INDUSTRY; MARKETING OF HEALTH SERVICES;

EID: 84879320563     PISSN: None     EISSN: 18443117     Source Type: None    
DOI: None     Document Type: Article

References (0)