Community-based physical activity intervention using principles of social marketing: A demonstration project in southern india

National Medical Journal of India

Volumn 26, Issue 1, 2013, Pages 12-17

  Subitha, L ^a   Bala Soudarssanane, M ^a   Murugesan, R ^a  

^a JAWAHARLAL INSTITUTE OF POSTGRADUATE MEDICAL EDUCATION AND RESEARCH   (India)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AGE; ARTICLE; ATTITUDE TO HEALTH; CLINICAL SUPERVISION; COMMUNITY ASSESSMENT; CONTROLLED STUDY; EDUCATIONAL STATUS; FEMALE; HEALTH EDUCATION; HEALTH INSURANCE; HEALTH PROGRAM; HEALTH PROMOTION; HEALTH SERVICE; HOME CARE; HUMAN; INDIA; INTERPERSONAL COMMUNICATION; MALE; OCCUPATION; PATIENT COUNSELING; PHYSICAL ACTIVITY; PRACTICE GUIDELINE; RURAL POPULATION; SELF HELP; SITTING; SOCIAL MARKETING; TREATMENT DURATION; WALKING;

ADULT; AGE FACTORS; COMMUNITY-BASED PARTICIPATORY RESEARCH; EDUCATIONAL STATUS; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; INDIA; MIDDLE AGED; OCCUPATIONS; PROGRAM EVALUATION; RURAL POPULATION; SOCIAL MARKETING; WALKING; YOUNG ADULT;

EID: 84879317918     PISSN: 0970258X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (26)

1. Fletcher GF, Balady G, Blair SN, Blumenthal J, Casperson C, Chaitman B, et al. Statement on exercise: Benefits and recommendations for physical activity programs for all Americans. A statement for health professionals by the Committee on Exercise and Cardiac Rehabilitation of the Council of Clinical Cardiology, American Heart Association. Circulation 1996;94:857-62.
2. Bull FC, Armstrong TP, Dixon T, Ham S, Neiman A, Pratt M. Physical inactivity. In: Ezzati M, Lopez AD, Rodgers A, Murray CJL (eds). Comparative quantification of health risks. Geneva: WHO; 2004:729-881.
3. World Hypertension League. Physical exercise in the management of hypertension: A consensus statement. J Hypertens 1991;9:283-7.
4. Joint WHO/FAO Expert Consultation. Diet, nutrition and the prevention of chronic diseases. World Health Organ Tech Rep Ser 2003;916:1-149.
5. Haskell WL, Lee IM, Pate RR, Powell KE, Blair SN, Franklin BA, et al. Physical activity and public health: Updated recommendation for adults from the American College of Sports Medicine and the American Heart Association. Circulation 2007;116:1081-93.
6. Gordon R, McDermott L, Stead M, Angus K. The effectiveness of social marketing interventions for health improvements: What's the evidence? Public Health 2006;120: 1133-9.
7. Yusuf S, Reddy S, Ounpuu S, Anand S. Global burden of cardiovascular diseases: Part I: general considerations, the epidemiologic transition, risk factors, and impact of urbanization. Circulation 2001;104:2746-53.
8. Gupta R, Prakash H, Gupta VP, Gupta KD. Prevalence and determinants of coronary heart disease in a rural population of India. J Clin Epidemiol 1997;50:203-9.
9. Shah B, Mathur P. Surveillance of cardiovascular disease risk factors in India: The need and scope. Indian J Med Res 2010;132:634-42.
10. Kinra S, Bowen LJ, Lyngdoh T, Prabhakaran D, Reddy KS, Ramakrishnan L, et al. Sociodemographic patterning of non-communicable disease risk factors in rural India: A cross sectional study. BMJ 2010;341:c4974.
11. Trost SG, Owen N, Bauman AE, Sallis JF, Brown W. Correlates of adults' participation in physical activity: Review and update. Med Sci Sports Exerc 2002;34:1996-2001.
12. Martin SB, Morrow JR, Jackson AW, Dunn AL. Variables related to meeting the CDC/ACSM physical activity guidelines. Med Sci Sports Exerc 2000;32:2087-92.
13. Brownson RC, Smith CA, Pratt M, Mack NE, Jackson-Thompson J, Dean CJ, et al. Preventing cardiovascular disease through community-based risk reduction: The Bootheel Heart Health Project. Am J Public Health 1996;86:206-13.
14. Bergman P, Grjibovski AM, Hagstromer M, Bauman A, Sjostrom M. Adherence to physical activity recommendations and the influence of socio-demographic correlates-a population-based cross-sectional study. BMC Public Health 2008;8:367.
15. Kearney JM, de Graaf C, Damkjaer S, Engstrom LM. Stages of change towards physical activity in a nationally representative sample in the European Union. Public Health Nutr 1999;2(1A):115-24.
16. Dumith SC, Gigante DP, Domingues MR. Stages of change for physical activity in adults from Southern Brazil: A population-based survey. Int J Behav Nutr Phys Act 2007;4:25.
17. Boutelle KN, Jeffery RW, French SA. Predictors of vigorous exercise adoption and maintenance over four years in a community sample. Int J Behav Nutr Phys Act 2004;1:13.
18. Bauman AE, Sallis JF, Dzewaltowski DA, Owen N. Toward a better understanding of the influences on physical activity: The role of determinants, correlates, causal variables, mediators, moderators and confounders. Am J Prev Med 2002;23:5-14.
19. Hillsdon M, Thorogood M, Anstiss T, Morris J. Randomised controlled trials of physical activity promotion in free living populations: A review. J Epidemiol Commun Health 1995;49:448-53.
20. Sharpe PA. Community-based physical activity intervention. Arthritis Rheum 2003;49:455-62.
21. Williams DM, Matthews CE, Rutt C, Napolitano MA, Marcus BH. Interventions to increase walking behavior. Med Sci Sports Exerc 2008;40:S567-S573.
22. Sarrafzadegan N, Kelishadi R, Esmaillzadeh A, Mohammadifard N, Rabiei K, Roohafza H, et al. Do lifestyle interventions work in developing countries? Findings from the Isfahan Healthy Heart Program in the Islamic Republic of Iran. Bull World Health Organ 2009;87:39-50.
23. Nishtar S, Badar A, Kamal MU, Iqbal A, Bajwa R, Shah T, et al. The Heartfile Lodhran CVD prevention project--end of project evaluation. Promot Educ 2007;14:17-27.
24. Anand K, Pandav CS, Kapoor SK, Leowski J. Integrated community based intervention against the risk factors for noncommunicable diseases-early lessons from the demonstration project undertaken at Ballabgarh, India. Regional Health Forum 2006;10:11-21.
25. Thakur JS, Sharma YP, Jain S, Kumar R. A community based integrated program for control of non-communicable diseases in union territory of Chandigarh (Chandigarh Healthy Heart Action Project-CHHAP) Project Report. Chandigarh: School of Public Health, PGIMER; 2006. Available at ftp://203.90.70.117/searoftp/WROIND/whoindia/linkfiles/NMH Resources chaap report.pdf (accessed on 15 May 2012).
26. Ministry of Health and Family Welfare, Government of India. Pilot phase of the National Programme for Prevention and Control of Diabetes, Cardiovascular Diseases and Stroke (NPDCS) 2008. New Delhi: Ministry of Health and Family Welfare, Government of India. Available at http://www.nihfw.org/pdf/IEC Tool kit for web.pdf/D1.htm (accessed on 15 May 2012).