Managing the progressive publishing company during market and technology transitions

Publishing Research Quarterly

Volumn 27, Issue 3, 2011, Pages 220-229

  Sabatier, Lou Ann ^a   Fitzelle, Edward ^a  

^a Sabatier Consulting   (United States)

Author keywords

ad spending; Best practices; Brand; Digital products; eReaders; iPad; Mobile tablets; Monetize; Publishing; Revenue streams; Smartphones; Tablets; Technologies; Website

Indexed keywords

EID: 84878796944     PISSN: 10538801     EISSN: 19364792     Source Type: Journal    
DOI: 10.1007/s12109-011-9223-6     Document Type: Article

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