An fMRI study on sunk cost effect

Brain Research

Volumn 1519, Issue , 2013, Pages 63-70

  Zeng, Jianmin ^a,b   Zhang, Qinglin ^a   Chen, Changming ^a   Yu, Rongjun ^c   Gong, Qiyong ^d  

^a SOUTHWEST UNIVERSITY   (China)

^b BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

^c SOUTH CHINA NORMAL UNIVERSITY   (China)

^d SICHUAN UNIVERSITY   (China)

Author keywords

Decision making; Escalation of commitment; FMRI; Neuroeconomics; Prospect theory; Sunk cost effect

Indexed keywords

ADULT; ARTICLE; BOLD SIGNAL; BRAIN FUNCTION; BRAIN REGION; CONTROLLED STUDY; CORPUS STRIATUM; COST EFFECTIVENESS ANALYSIS; DECISION MAKING; ECHO PLANAR IMAGING; FEMALE; FRONTAL CORTEX; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HIGH RISK BEHAVIOR; HUMAN; HUMAN EXPERIMENT; IMAGE PROCESSING; MALE; MENTAL TASK; NORMAL HUMAN; PARIETAL CORTEX; PREFRONTAL CORTEX; PRIORITY JOURNAL; REWARD; SENSITIVITY ANALYSIS; SUNK COST EFFECT; VENTROMEDIAL PREFRONTAL CORTEX;

BRAIN; DECISION MAKING; FEMALE; HUMANS; IMAGING, THREE-DIMENSIONAL; MAGNETIC RESONANCE IMAGING; MALE; NEUROPSYCHOLOGICAL TESTS; OXYGEN; PRACTICE (PSYCHOLOGY); READING; YOUNG ADULT;

EID: 84878747683     PISSN: 00068993     EISSN: 18726240     Source Type: Journal    
DOI: 10.1016/j.brainres.2013.05.001     Document Type: Article

References (55)

1. H.R. Arkes, and C. Blumer The psychology of sunk cost Organ. Behav. Hum. Decis. Processes 35 1985 124 140
2. M.H. Bazerman, T. Giuliano, and A. Appelman Escalation of commitment in individual and group decision-making Organizational Behav. Hum. Perform. 33 1984 141 152
3. J.R. Binder, J.A. Frost, T.A. Hammeke, R.W. Cox, S.M. Rao, and T. Prieto Human brain language areas identified by functional magnetic resonance imaging J. Neurosci. 17 1997 353 362
4. J.R. Binder, J.A. Frost, T.A. Hammeke, P.S.F. Bellgowan, J.A. Springer, J.N. Kaufman, and E.T. Possing Human temporal lobe activation by speech and nonspeech sounds Cereb. Cortex 10 2000 512 528
5. J. Brockner The escalation of commitment to a failing course of action - toward theoretical progress Acad. Manage. Rev. 17 1992 39 61
6. N. Camille, V.A. Pironti, C.M. Dodds, M.R.F. Aitken, T.W. Robbins, and L. Clark Striatal sensitivity to personal responsibility in a regret-based decision-making task Cogn. Affect. Behav. Neurosci. 10 2010 460 469
7. J.M. Carlson, D. Foti, L.R. Mujica-Parodi, E. Harmon-Jones, and G. Hajcak Ventral striatal and medial prefrontal BOLD activation is correlated with reward-related electrocortical activity: a combined ERP and fMRI study Neuroimage 57 2011 1608 1616
8. P.H. Chiu, T.M. Lohrenz, and P.R. Montague Smokers' brains compute, but ignore, a fictive error signal in a sequential investment task Nat. Neurosci. 11 2008 514 520
9. P.L. Croxson, M.E. Walton, J.X. O'Reilly, T.E.J. Behrens, and M.F.S. Rushworth Effort-based cost-benefit valuation and the human brain J. Neurosci. 29 2009 4531 4541
10. E. Curio Animal decision-making and the concorde fallacy Trends Ecol. Evol. 2 1987 148 152
11. J.J. Day, J.L. Jones, R.M. Wightman, and R.M. Carelli Phasic nucleus accumbens dopamine release encodes effort- and delay-related costs Biol. Psychiatry 68 2010 306 309
12. S. Dehaene, M. Piazza, P. Pinel, and L. Cohen Three parietal circuits for number processing Cogn. Neuropsychol. 20 2003 487 506
13. R. Elliott, K.J. Friston, and R.J. Dolan Dissociable neural responses in human reward systems J. Neurosci. 20 2000 6159 6165
14. S. Fecteau, D. Knoch, F. Fregni, N. Sultani, P. Boggio, and A. Pascual-Leone Diminishing risk-taking behavior by modulating activity in the prefrontal cortex: a direct current stimulation study J. Neurosci. 27 2007 12500 12505
15. S. Fecteau, A. Pascual-Leone, D.H. Zald, P. Liguori, H. Theoret, P.S. Boggio, and F. Fregni Activation of prefrontal cortex by transcranial direct current stimulation reduces appetite for risk during ambiguous decision making J. Neurosci. 27 2007 6212 6218
16. J.O. Gan, M.E. Walton, and P.E.M. Phillips Dissociable cost and benefit encoding of future rewards by mesolimbic dopamine Nat. Neurosci. 13 2010 25 27
17. L.R. Gianotti, D. Knoch, P.L. Faber, D. Lehmann, R.D. Pascual-Marqui, C. Diezi, C. Schoch, C. Eisenegger, and E. Fehr Tonic activity level in the right prefrontal cortex predicts individuals' risk taking Psychol. Sci. 20 2009 33 38
18. E. Green, A. Jacobson, L. Haase, and C. Murphy Reduced nucleus accumbens and caudate nucleus activation to a pleasant taste is associated with obesity in older adults Brain Res. 1386 2011 109 117
19. P. Haitova, R. Marecek, M. Mikl, J. Zelinkova, and M. Brazdil Superior temporal sulcus and its functions Cesk. Slov. Neurol. Neurochir. 75 2012 154 158
20. C. Heath Escalation and de-escalation of commitment in response to sunk costs - the role of budgeting in mental accounting Organ. Behav. Hum. Decis. Processes 62 1995 38 54
21. G. Hein, and R.T. Knight Superior temporal sulcus - it's my area: or is it? J. Cogn. Neurosci. 20 2008 2125 2136
22. K.L. Hillman, and D.K. Bilkey Neurons in the rat anterior cingulate cortex dynamically encode cost-benefit in a spatial decision-making task J. Neurosci. 30 2010 7705 7713
23. S.A. Huettel, C.J. Stowe, E.M. Gordon, B.T. Warner, and M.L. Platt Neural signatures of economic preferences for risk and ambiguity Neuron 49 2006 765 775
24. F.T. Husain, D.J. Patkin, J. Kim, A.R. Braun, and B. Horwitz Dissociating neural correlates of meaningful emblems from meaningless gestures in deaf signers and hearing non-signers Brain Res. 1478 2012 24 35
25. D. Kahneman, and A. Tversky Prospect theory - an analysis of decision under risk Econometrica 47 1979 263 291
26. H.O. Karnath New insights into the functions of the superior temporal cortex Nat. Rev. Neurosci. 2 2001 568 576
27. D. Knoch, L.R.R. Gianotti, A. Pascual-Leone, V. Treyer, M. Regard, M. Hohmann, and P. Brugger Disruption of right prefrontal cortex by low-frequency repetitive transcranial magnetic stimulation induces risk-taking behavior J. Neurosci. 26 2006 6469 6472
28. B. Knutson, A. Westdorp, E. Kaiser, and D. Hommer FMRI visualization of brain activity during a monetary incentive delay task Neuroimage 12 2000 20 27
29. T. Lohrenz, K. McCabe, C.F. Camerer, and P.R. Montague Neural signature of fictive learning signals in a sequential investment task Proc. Nat. Acad. Sci. USA 104 2007 9493 9498
30. A.C. Macaskill, and T.D. Hackenberg The sunk cost effect with pigeons: some determinants of decisions about persistence J. Exp. Anal. Behav. 97 2012 85 100
31. P. Magalhaes, K.G. White, T. Stewart, E. Beeby, and W. van der Vliet Suboptimal choice in nonhuman animals: rats commit the sunk cost error Learn. Behav. 40 2012 195 206
32. P.N.C. Mohr, G. Biele, L.K. Krugel, S.C. Li, and H.R. Heekeren Neural foundations of risk-return trade-off in investment decisions Neuroimage 49 2010 2556 2563
33. A.D. Navarro, and E. Fantino The sunk cost effect in pigeons and humans J. Exp. Anal. Behav. 83 2005 1 13
34. G. Northoff, A. Heinzel, M. Greck, F. Bennpohl, H. Dobrowolny, and J. Panksepp Self-referential processing in our brain - a meta-analysis of imaging studies on the self Neuroimage 31 2006 440 457
35. S.A.K. Oberg, G.J. Christie, and M.S. Tata Problem gamblers exhibit reward hypersensitivity in medial frontal cortex during gambling Neuropsychologia 49 2011 3768 3775
36. K.F. Pattison, T.R. Zentall, and S. Watanabe Sunk cost: pigeons (Columba livia), too, show bias to complete a task rather than shift to another J. Comp. Psychol. 126 2012 1 9
37. W.E. Pratt, and S.J.Y. Mizumori Neurons in rat medial prefrontal cortex show anticipatory rate changes to predictable differential rewards in a spatial memory task Behav. Brain Res. 123 2001 165 183
38. C.J. Price The anatomy of language: contributions from functional neuroimaging J. Anat. 197 2000 335 359
39. H. Rao, M. Korczykowski, J. Pluta, A. Hoang, and J.A. Detre Neural correlates of voluntary and involuntary risk taking in the human brain: an fMRI Study of the Balloon Analog Risk Task (BART) Neuroimage 42 2008 902 910
40. N.R. Richardson, and A. Gratton Changes in medial prefrontal cortical dopamine levels associated with response-contingent food reward: an electrochemical study in rat J. Neurosci. 18 1998 9130 9138
41. R.D. Rogers, N. Ramnani, C. Mackay, J.L. Wilson, P. Jezzard, C.S. Carter, and S.M. Smith Distinct portions of anterior cingulate cortex and medial prefrontal cortex are activated by reward processing in separable phases of decision-making cognition Biol. Psychiatry 55 2004 594 602
42. P.H. Rudebeck, M.E. Walton, A.N. Smyth, D.M. Bannerman, and M.F.S. Rushworth Separate neural pathways process different decision costs Nat. Neurosci. 9 2006 1161 1168
43. W. Schultz, L. Tremblay, and J.R. Hollerman Reward processing in primate orbitofrontal cortex and basal ganglia Cereb. Cortex 10 2000 272 283
44. B. Shiv, G. Loewenstein, A. Bechara, H. Damasio, and A.R. Damasio Investment behavior and the negative side of emotion Psychol. Sci. 16 2005 435 439
45. D.J. Sleesman, D.E. Conlon, G. McNamara, and J.E. Miles Cleaning up the big muddy: a meta-analytic review of the determinants of escalation of commitment Acad. Manage. J. 55 2012 541 562
46. S.D. Slotnick, L.R. Moo, J.B. Segal, and J. Hart Distinct prefrontal cortex activity associated with item memory and source memory for visual shapes Cognit. Brain Res. 17 2003 75 82
47. B.M. Staw Knee-deep in big muddy - study of escalating commitment to a chosen course of action Organ. Behav. Hum. Perform. 16 1976 27 44
48. J. Strough, C.M. Mehta, J.P. McFall, and K.L. Schuller Are older adults less subject to the sunk-cost fallacy than younger adults? Psychol. Sci. 19 2008 650 652
49. R. Thaler Toward a positive theory of consumer choice J. Econ. Behav. Organ. 1 1980 39 60
50. M. Trzcinska, and C. Bielajew Functional connections between medial prefrontal cortex and caudate-putamen in brain-stimulation reward of rats Behav. Neurosci. 112 1998 1177 1186
51. T.M. Tzschentke The medial prefrontal cortex as a part of the brain reward system Amino Acids 19 2000 211 219
52. V. van Veen, M.K. Krug, J.W. Schooler, and C.S. Carter Neural activity predicts attitude change in cognitive dissonance Nat. Neurosci. 12 2009 1469 1474
53. R.A. Wise Interactions between medial prefrontal cortex and meso-limbic components of brain reward circuitry. In cognition, emotion and autonomic responses: the integrative role of the prefrontal cortex and limbic structures H.B.M. Uylings, C.G. VanEden, J.P.C. DeBruin, M.G.P. Feenstra, C.M.A. Pennartz, Progress in Brain Research vol. 126 2000 Elsevier Science Bv Amsterdam 255 262
54. J. Zeng, Y. Wang, and Q. Zhang An ERP study on decisions between attractive females and money PLoS ONE 7: e45945 2012
55. J. Zeng, Y. Zou, and Q. Zhang Social competition factor influences the neural response to rewards: an ERP study Brain Res. 1501 2013 12 20