Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework

Industrial Marketing Management

Volumn 42, Issue 4, 2013, Pages 544-551

  D'Haen, Jeroen ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Customer acquisition; Iterative framework; Nearest neighbor; Prospect; Sales funnel

Indexed keywords

EID: 84878501878     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.03.006     Document Type: Article

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