Maximally representative allocations for guaranteed delivery advertising campaigns

Review of Economic Design

Volumn 17, Issue 2, 2013, Pages 83-94

  McAfee, R Preston ^a   Papineni, Kishore ^a   Vassilvitskii, Sergei ^a  

^a GOOGLE INC   (United States)

Author keywords

Advertising; Bidding; Exchange; Market design; Mechanism design; Representativeness

Indexed keywords

EID: 84878377885     PISSN: 14344742     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10058-013-0141-2     Document Type: Article

References (10)

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