A ubiquitous NFC solution for the development of tailored marketing strategies based on discount vouchers and loyalty cards

Sensors (Switzerland)

Volumn 13, Issue 5, 2013, Pages 6334-6354

  Borrego Jaraba, Francisco ^a   Garrido, Pilar Castro ^a   García, Gonzalo Cerruela ^a   Ruiz, Irene Luque ^a   Gómez Nieto, Miguel Ángel ^a  

^a UNIVERSITY OF CÓRDOBA   (Spain)

Author keywords

Loyalty cards; m coupons; Marketing; Mobile phones; Near field communication; Vouchers

Indexed keywords

DISTRIBUTION MEDIA; INTELLIGENT ENVIRONMENT; LOYALTY CARDS; M-COUPONS; MARKETING CAMPAIGN; MOBILE APPLICATIONS; NEAR FIELD COMMUNICATIONS; VOUCHERS;

COMMUNICATION SYSTEMS; MARKETING; MOBILE DEVICES; MOBILE PHONES; SALES;

COMMERCE;

EID: 84878050011     PISSN: 14248220     EISSN: None     Source Type: Journal    
DOI: 10.3390/s130506334     Document Type: Article

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