Social Marketing and Privately Held Companies: The Impact of Corporate Social Responsibility Activities on Romanian Consumers

Journal of Food Products Marketing

Volumn 19, Issue 2, 2013, Pages 81-92

  Şerban, Corina ^a  

^a BUCHAREST UNIVERSITY OF ECONOMIC STUDIES   (Romania)

Author keywords

corporate social responsibility; social marketing

Indexed keywords

EID: 84877847673     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2013.761538     Document Type: Article

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