Discovering influential users in micro-blog marketing with influence maximization mechanism

Proceedings - IEEE Global Communications Conference, GLOBECOM

Volumn , Issue , 2012, Pages 470-474

  Hao, Fei ^a   Chen, Min ^a   Zhu, Chunsheng ^b   Guizani, Mohsen ^c  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b ST FRANCIS XAVIER UNIVERSITY   (Canada)

^c QATAR UNIVERSITY   (Qatar)

Author keywords

influence maximization; influence spread; Micro blog marketing; social networks; time complexity

Indexed keywords

BLOGS; COMMERCE; COMPLEX NETWORKS; SALES;

BUSINESS MODELS; INFLUENCE MAXIMIZATIONS; INFLUENCE SPREAD; INFLUENTIAL USERS; MARKETING RESEARCH; MICRO-BLOG; MICRO-BLOG MARKETING; SOCIAL NETWORK; SOCIAL-NETWORKING; TIME COMPLEXITY;

SOCIAL NETWORKING (ONLINE);

EID: 84877683115     PISSN: 23340983     EISSN: 25766813     Source Type: Conference Proceeding    
DOI: 10.1109/GLOCOM.2012.6503157     Document Type: Conference Paper

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