User acceptance of 'near field communication' mobile phone service: an investigation based on the 'unified theory of acceptance and use of technology' model

Service Industries Journal

Volumn 33, Issue 6, 2013, Pages 609-623

  Chen, Kai Ying ^a   Chang, Meng Lin ^a  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

consumer acceptance; effort expectancy; performance expectancy; social influence; technology acceptance

Indexed keywords

CONSUMPTION BEHAVIOR; MOBILE COMMUNICATION; PERFORMANCE ASSESSMENT; SOCIAL IMPACT; TECHNOLOGY ADOPTION;

EID: 84876334648     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.622369     Document Type: Article

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