“A virtual social h-bomb”: The late 1950s controversy over subliminal advertising

Journal of Historical Research in Marketing

Volumn 2, Issue 2, 2010, Pages 166-173

  Fullerton, Ronald A ^a  

^a KIMEP UNIVERSITY   (Kazakhstan)

Author keywords

Advertising; Consciousness; Marketing strategy

Indexed keywords

EID: 84876313633     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501011042533     Document Type: Article

References (30)

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