Branding real social change in Dove's Campaign for Real Beauty

Feminist Media Studies

Volumn 13, Issue 1, 2013, Pages 83-101

  Murray, Dara Persis ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

beauty ideal; cause branding; commodity feminism; interactivity; postfeminism; self branding

Indexed keywords

EID: 84875891666     PISSN: 14680777     EISSN: 14715902     Source Type: Journal    
DOI: 10.1080/14680777.2011.647963     Document Type: Article

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