Much more than sports: Sports events as stimuli for city re-branding

Journal of Business Strategy

Volumn 34, Issue 2, 2013, Pages 38-44

  Herstein, Ram ^a   Berger, Ron ^a  

^a Lander Institute Jerusalem Academic Center   (Israel)

Author keywords

Branding; Cities; City branding; Marketing strategy; Olympics; Place branding; Sports events; Strategy; Tourism

Indexed keywords

EID: 84875621460     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661311310440     Document Type: Article

References (5)

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3. Mitki, Y., Herstein, R., Jaffe, E. (2011), "Repositioning a destination in a time of crisis: the case of Jerusalem" Morgan, N., Pritchard, A. and Pride, R. (Eds.), Destination Brands. Managing Place Reputation, 3rd ed., Elsevier, Oxford.
4. Pyo, S.S., Cook, R., Howell, R.L. (1988), "Summer Olympic tourist market: learning from the past" in Tourism Management, Vol. 9, No. 2, pp. 137-44.
5. Walo, M., Bull, A., Breen, H. (1996), "Achieving economic benefits at local events: a case study of a local sports event" in Festival Management and Event Tourism, Vol. 4, No. 1, pp. 95-106.